Our Story
White Rabbit Productions is an award-winning full service video production company providing script-to-screen services that captivate, inspire, and drive action.
We’ve brought compelling stories to life for 35 years and specialize in helping our clients stand out, solving tough problems, and ensuring a seamless collaboration.
Whether it’s filming BTS for Disney in the studio, remote shoots for Dr. Phil, fielding 8 crews simultaneously during the Olympics, shooting a corporate video for Facebook, or crafting local commercials, we’ve done it all.
We are fully licensed and bonded and provide seasoned professional crews with a decade or more of field-tested experience.
Our journey began with Sam Prigg, a producer and cameraman for the local NBC affiliate from 1980 to 1989. Recognizing the potential for a dedicated production house, Sam founded White Rabbit Productions in 1988. His son, Aron Prigg, joined the ranks in 1996 as an audio and computer expert who has also evolved into an accomplished Director of Photography.
Holding down the fort for the last 10 years, Diana Parsons is our Office & Production Manager. She is our point of contact and handles the day-to-day inquiries, scheduling and office logistics. Before life at the Rabbit, Diana was a broadcast producer and Creative Department Manager for the premiere advertising agency in Utah.
Matthew Williams has recently served as Director of Photography on the Disney+ show, “Andi Mack” (2016-19), as well as the Disney+ series, “High School Musical: The Musical: The Series” (2019), and “Amber Brown” for Apple TV+ (2022). He has been the Cinematographer for 12 feature films, 12 TV Series, 7 IMAX films, has also shot hundreds of television commercials and corporate projects,
Having steered business development and marketing strategies for multiple Grammy, Emmy, and Peabody award-winners, our VP of Business Development, John Lucchetti channels his deep entertainment industry insights to address the ever-changing video landscape.
With a proven track record of over 20 years in the Film and Television industries, Alan Lucchetti is 2x Emmy-Nominated professional who has made a name as a go-to Director of Photography, Shooter, and Editor for some of the most demanding and iconic brands.
While we have the experience of working on high-profile projects in locations like South Africa, China, and The United Kingdom, our core focus remains on serving clients in here in Utah and the surrounding states.